
The Art Of Being On Target
Leadership is the art of balancing
Radical Listening - Ruthless Planning - Relentless Executing
Leadership Coaching
Avi’s framework, The ART of Being On Target, will help you and your leaders improve the critical skill of balancing listening, planning, and execution. With Avi’s mentorship, your leaders will learn how to balance the three core leadership domains.
As these principles are applied, you will create a loyal, motivated, high-performing team that takes everyone to new heights, and your leaders will rise to their true potential and improve their leadership skills.
You will meet your organizational goals because they will be zealously pursued by a highly motivated and inspired team that trusts their leadership’s plan and priorities. Your team will realize that when the organization will ‘win’ by meeting its goals they will personally win too.
Most importantly, once your managers are proficient with The ART of Being On-Target, you will be able to focus on strategically leading your organization rather than on quenching fires.
Individual / Life / Career Coaching
Avi is a highly skilled and experienced coach who has helped many people achieve their goals. He is a deep listener who will help you gain self-awareness, improve communication, and develop new perspectives. Avi's coaching style is tailored to each individual client and he is able to provide them with the support and guidance they need to reach their goals. He is a compassionate and supportive coach and is always willing to go the extra mile to help his clients succeed.
Meet Avi

Avi has a successful track record of over three decades with companies such as Google, VMware, NICE and as a co-founder and engineering leader of smaller startup teams.
Avi brings a unique depth of experience coupled with a passion for mentoring and coaching that makes mastering the The Art of Being on Target available to you, so you become a next-level leader.
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Avi holds a B.Sc. in Electrical Engineering from the Technion, an MBA from Northwestern University Kellogg School of Management, and is a Professional Certified Coach (PCC, CPCC).
Avi was born in Israel and has been living in California for almost 20 years. Married with two sons, Avi enjoys scuba diving in the big blue sea and listening to classical music.
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Here is the secret that was never shared with you...
If you lean just ever so slightly away from the center, you end up in an area where only one or two leadership domains work. You lose momentum, focus, your team's goodwill, or worse.
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Either way you're in trouble!
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The balancing act requires both humanity and leadership domain expertise. It's an ART.

When your plan is lacking, your team responds slower than the target changes, and loses direction.
When your listening is not active enough your team loses commitment.
And, unless you relentlessly keep the execution going, you miss the target.
Who is The ART of Being on-Target for?
This process is versatile. It can be applied to your exact need. The most frequent scenarios are when an organizational leader needs to learn and apply the The ART of being On-Target in their organization, or when the leader and their leadership team need to master and apply it to their entire organization and its goals, thereby accelerating and exponentially increasing the impact the program brings.
What you can expect from the process?
Being on Target is the primary reason, goal, and outcome of this process.
Your customers will feel cared for and heard. As a result, your market will develop greater brand loyalty. You will see improvement in CSAT, NPS, and other customer emotional response metrics.
Leaders and team members in the organization will be able to articulate, connect and align with the purpose and goals of the organization. What your leaders would demonstrate after mastering the ART of Being on Target is a capacity to make key decisions regarding goals, plans, and plan execution that can improve one without degrading the others.
Team members will experience excitement, inspiration, and motivation, and display a passionate commitment to bringing value to the organization and its customers. Specifically, you will notice a measurable improvement in:
Productivity, predictability, quality, performance, reliability, and sustainability.
Creativity, innovation, and cross-pollination between individuals and teams.
A sense of goal ownership and accountability.
Confidence and morale.
Clarity of purpose and a stronger sense of belonging to their team and the overall organization.
What are the main activities involved in The ART of Being On-Target?
As a matter of fact, most likely these are not activities that you don’t already engage in. The ART part is mostly about the extent, intensity, and timing of engaging with these activities. In order to master it, Avi’s coaching may engage to fine-tune any or all of the following:
Identification, reconciliation, and prioritization of user needs and product priorities.
Management of the complexities associated with improving execution, product velocity, and engineering productivity.
Controlled evolution of legacy thinking and organizational silos into new, adaptive, agile thought patterns that transform and strengthen the organization.
Reverse engineering of the makings of a high-performing team and the design of custom team talent development plans and practices.